Audience data collection
& segmentation for publishers

Leverage your audience and create new revenue streams

Identification of high-value audiences

Consolidate profiling capabilities to create a rich set of attributes to broaden audience targeting availability and quantification for RFPs.


Expanded profiling capabilities

Efficiently combine external and partner profiling data to build look-a-like models of high-value audiences using second- and third-party data attributes.


Extended audiences

Further monetize audiences by sharing information with trusted strategic partners with full control of data rights management.


Enhanced reader experiences

Increase satisfaction by delivering more relevant advertising at the right place, right time, and to the right person.